4101 Richards Rd, North Little Rock, AR 72117


Joe Rice, Owner & President

Joe Rice founded Innovative Power Solutions in 2003, and has been at the helm since, guiding it from an energy efficiency contractor to a full-service electrical, cabling and services company.

Joe earned  his Master of Business Administration from Texas Tech University in 1988. With more than 25 years of experience in multiple sectors of the energy and lighting industry, Joe holds a long list of credentials: a Master Electrician license in five states, as well as CEM, CLEP, CLMC, and LC certifications.

From day one, Joe’s focus has been on client service, exceeding expectations and quality performance. He has worked year-in and year-out to attract and retain a management team comprised of the most experienced and respected professionals in the field.

Dean Wallace, VP Electrical Business Development / General Superintendent

Dean brings 30+ years of managing and overseeing field operations in the electrical industry. In 1988 he was hired as a third year electrical apprentice by Little Rock Electric; through diligence, hard work and great people skills he rose through the ranks to Vice President / General Superintendent.

A highly recognized electrical superintendent among electrical and general contractors in Central Arkansas, in 2012 Dean left LRE to join the IPS team. Dean’s duties include management of all field personnel, project safety plan, conducting and attending weekly progress meetings, and establishing and maintaining project schedules. Dean is also responsible for regular communication with contractors, subcontractors, project superintendents, city officials, designers and engineers.

Dean has performed work across the country and holds a Master Electrician license in 25 states.

Gene Terry, Vice President of Energy Services

After 30 years in architecture, Gene retired from the industry and began his second career at Innovative Power Solutions in 2006,  focused on energy conservation through lighting design.

Gene combines an eye for design, attention to detail, understanding of clients and familiarity with current technologies to develop elegant, effective solutions. Gene’s innate attention to detail is invaluable with regard to energy audits, project development, scheduling and management. He has managed projects of various sizes and complexities from the audit phase through proposal analysis and preparation to project installation.

Lynn Russell, VP of Sales & Service

In 1981 Lynn started out in the electrical distribution business where he gained genuine appreciation for the multifaceted lighting industry from electrical switchgear to motor control systems. He joined Innovative Power Solutions as the Vice President of Sales, Service, and Specialty Projects in 2013.

With more than 35 years of experience in electrical work, Lynn’s primary responsibilities include management of the service department, sales, and marketing. Lynn is heavily involved in turnkey design and design build projects, business development, estimating, and project management efforts. His wide range of experience, technical expertise, and structured management is instrumental to the electrical and service departments’ commitment to delivering exceptional customer experience.